1. Introduction

This Privacy Policy explains how we collect, use, share and protect your personal information when you visit or make a purchase from this website (the “Site”), or otherwise interact with us.

2. Who we are

This Site is operated by:

The Salford Rum Company Limited
Company number: 11216010
Registered office: Arch 33 Viaduct Street, Salford, Greater Manchester, United Kingdom, M3 7WX
Email: hello@salfordrum.com

For data protection purposes, we are the “controller” of your personal information.

3. The information we collect

Depending on how you use the Site, we may collect the following categories of personal information:

• Identity data (e.g. your name).
• Contact data (e.g. billing/shipping address, email address, phone number).
• Order and transaction data (e.g. products purchased, order value, delivery details, returns).
• Payment data (e.g. payment method and payment confirmation; card details are processed securely by our payment providers and are not stored by us).
• Account data (e.g. account login details, where you create an account).
• Marketing preferences (e.g. whether you are subscribed and your communication choices).
• Technical and usage data (e.g. IP address, device identifiers, browser type, pages viewed, interactions, and approximate location derived from IP address).
• Customer support data (e.g. messages you send to us and our responses).

We do not intentionally collect special category data (such as health information) and the Site is not intended for children. You must be 18 or over to purchase alcohol from us.

4. How we collect information

• Directly from you when you place an order, create an account, contact us, or sign up to marketing.
• Automatically through cookies and similar technologies when you browse the Site.
• From service providers involved in operating our Site (e.g. ecommerce platform, payment providers, delivery carriers, analytics and marketing tools).

5. How we use your information (and our legal bases)

We use your personal information for the purposes below. UK GDPR requires us to have a lawful basis for each use:

• To process and fulfil your order (including payment, delivery, returns, and customer service) — performance of a contract.
• To communicate with you about your order or account — performance of a contract and/or legitimate interests.
• To prevent fraud and protect our business (including security monitoring and risk screening) — legitimate interests and/or legal obligation.
• To comply with legal and tax requirements — legal obligation.
• To improve our Site and customer experience (including analytics, troubleshooting and performance) — legitimate interests (and, where required, consent via cookies).
• To send marketing communications where you have signed up or where permitted by law — consent (and you can opt out at any time).

6. Marketing choices

If you opt in to receive marketing, you can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at hello@salfordrum.com. Opting out of marketing will not affect service messages about orders (such as order confirmations and delivery updates).

7. Cookies and similar technologies

We use cookies and similar technologies to operate the Site, remember preferences, analyse performance and (where enabled) support advertising/remarketing. You can control cookies via our cookie banner and through your browser settings.

For more information, please see our Cookie Policy.

8. Sharing your information

We share personal information with trusted third parties where necessary to operate our business and provide our services, such as:

• Ecommerce platform (Shopify or similar) to host the Site and process orders.
• Payment providers to process payments securely.
• Delivery carriers to deliver your orders.
• IT and security providers to maintain and protect our systems.
• Analytics and marketing providers (only where enabled and subject to your cookie choices).
• Professional advisers and regulators where required for legal, tax, compliance or to protect our rights.

We only share information that is necessary for these providers to perform their services and we require appropriate safeguards and confidentiality where applicable.

9. International transfers

Some of our service providers (for example, ecommerce, analytics, marketing, IT or payment providers) may process personal information outside the UK. Where personal information is transferred internationally, we take steps to ensure appropriate safeguards are in place (such as the UK International Data Transfer Agreement, the UK Addendum to EU Standard Contractual Clauses, or other lawful transfer mechanisms).

10. Data security

We use appropriate technical and organisational measures to protect personal information. However, no method of transmission over the internet is completely secure. Where you have an account, you are responsible for keeping your login details confidential.

11. Data retention

We keep personal information only for as long as necessary for the purposes set out in this policy, including to meet legal, accounting, or reporting requirements. Typically, we retain basic order and customer records for six (6) years for UK tax and accounting purposes.

12. Your rights

Under UK GDPR, you may have the right to:

• request access to your personal information;
• request correction of inaccurate or incomplete information;
• request deletion of your information (where applicable);
• object to or restrict processing (in certain circumstances);
• request data portability (where applicable);
• withdraw consent (where processing is based on consent).

To exercise your rights, contact us at hello@salfordrum.com. We may need to verify your identity before responding.

13. Complaints

If you have concerns, please contact us first and we will try to resolve them. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

14. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

15. Contact

Questions about this Privacy Policy should be sent to hello@salfordrum.com.